OWNLAY Documentation

Learn how to use OWNLAY to unify, automate, and optimize your marketing stack.

Core Concepts

What is OWNLAY?

OWNLAY is a Marketing Operating System that unifies all your marketing data, campaigns, and workflows into a single platform. It connects to your advertising platforms, analytics tools, and CRM to provide a unified view of your marketing performance.

Key Features

  • Unified Dashboard - See all your marketing metrics in one place
  • Campaign Builder - Create and manage multi-channel campaigns
  • Ad Manager - Control ads across Google, Meta, TikTok, and LinkedIn
  • Automation - Build intelligent workflows that respond to user behavior
  • AI Insights - Get ML-powered recommendations and predictions
  • Analytics - Deep-dive into performance with custom reports

Architecture Overview

OWNLAY uses a hub-and-spoke architecture where data flows from connected platforms into our unified data layer. Our AI/ML models continuously analyze this data to surface insights and recommendations.