Total Spend
$124,563
+12.5%
Conversions
3,847
+8.2%
ROAS
4.2x
+0.3x
Avg. CPA
$32.38
-5.1%
Performance Overview
Spend vs. Revenue over time
Conversion Funnel
Impressions
2,450,000 (100%)
Clicks
89,000 (45%)
Visits
67,000 (32%)
Leads
12,500 (18%)
Conversions
3,847 (8%)
AI Insights
View all →Moving $5,000/week from Google Search to Meta Retargeting could increase ROAS by 18% based on current conversion patterns.
Potential impact:
+$2,340/week
Ad set "Summer Sale - Banner 3" has shown 34% decline in CTR over the past 7 days. Consider refreshing creative assets.
Potential impact:
Prevent $890 waste
Active Campaigns
View all →Q4 Holiday Push
Active
Spend
$45,230
Conversions
1,247
ROAS
4.8x
Brand Awareness 2024
Active
Spend
$28,100
Conversions
892
ROAS
3.2x
Product Launch - Widget Pro
Paused
Spend
$12,450
Conversions
445
ROAS
2.9x
Channel Performance
| Channel | Spend | Impressions | Clicks | Conversions | ROAS |
|---|---|---|---|---|---|
| Google Ads | $52,340 | 1.2M | 45,230 | 1,456 | 4.5x |
| Meta Ads | $38,450 | 890K | 32,100 | 987 | 3.8x |
| TikTok Ads | $18,230 | 2.1M | 78,400 | 623 | 4.2x |
| LinkedIn Ads | $15,543 | 340K | 12,890 | 781 | 2.9x |