AI Insights

AI Performance Summary

Based on analysis of 2.4M events across all channels over the past 30 days

Potential Savings

$12,450

Growth Opportunity

+23% ROAS

Anomalies Detected

7

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Budget Reallocation Opportunity 92% confidence

Moving $5,000/week from Google Search to Meta Retargeting could increase ROAS by 18% based on current conversion patterns.

Potential impact: +$2,340/week
Creative Fatigue Detected 87% confidence

Ad set "Summer Sale - Banner 3" has shown 34% decline in CTR over the past 7 days. Consider refreshing creative assets.

Potential impact: Prevent $890 waste
Audience Expansion Opportunity 84% confidence

Lookalike audience based on high-LTV customers shows 2.3x higher conversion probability. Consider testing with 5% of budget.

Potential impact: +340 conversions/mo
Anomaly: Spend Spike Detected 91% confidence

Google Ads spend increased 45% yesterday vs. 7-day average. No corresponding increase in conversions. Review bidding settings.

Potential impact: -$1,200 potential waste

Predictive ROI Model

ML-powered forecast based on historical performance

Model confidence: 89%

If you increase budget by

$10,000

Predicted additional revenue

+$42,000

Optimal budget for max ROAS

$95,000

Expected ROAS

4.8x

Breakeven point

$23,400

Below this, net positive

ROAS 1.0x